The TV in your reception area is an opportunity
Medical offices are installing more and more televisions in their waiting rooms in hopes of creating a better environment for their patients. Exactly what are these televisions doing for the practices that have them? While television is not the primary focus of your practice, it can really shape the attitudes of your patients. Your reception area is the first point of contact and first impression of your clinic, and patients spend an average of 20 minutes there before their appointment. Patients are constantly judging your practice… from the time they walk in until the time they leave. When they go home, they have the ability to place a positive or negative review online that can really impact your future efforts to attract new customers. A recent study from Cornell University concluded that perceived wait time affects patient satisfaction even more than the actual wait time. Nearly two-thirds of patients report the waiting room to be the most stressful part of going to a doctor’s appointment. Taking simple steps like incorporating a custom TV system that focuses on their needs can truly help you.
Most medical offices put very little thought into the programming on their screens. One of the most common reasons for having a TV is to help patients relax and pass the time. But certain types of content can do quite the opposite. A large number of waiting room televisions are simply tuned to local broadcast or cable stations. They show mundane recirculated news, politics, unpleasant accidents, or useless stories, soap operas, daytime courtroom battles and semi-offensive talk shows.
As a practice manager it is important to be aware and in control of what is on your television. Health Info TV allows you to not only control the programming but also ad some messaging to help your practice. All of our content is relevant and family friendly. You can promote your services, products and community involvement.
Televisions can make a big difference in your practice. Make sure it is a positive one.
Here’s what some of the doctor offices are saying:
“Our Health Info TV network is working great! Our patients and staff enjoy the programs and actually look forward to what’s coming next.”
“Thank you Health Info TV for the educational and entertaining health programming. The Health Info TV network has proven to be very helpful to our clients. We are excited to have such a system in our waiting area. Again, thank you.”
“Our office thinks Health Info TV network is awesome! At first, we wanted to set up some form of patient education for our adult patients. But Health Info TV has been so successful with our adult patients and our younger patients have been watching the programs as well. Job well done!!!”
Benefits of Health Info TV in your lobby
- Perceived wait time is less when patients are occupied
- Health related programming segments
- Local weather
- Clinics and physicians have the ability to put their own messages on the screens.
- Notify patients of upcoming events
- Doctor bios
- Reminders on medications
- Cell phone policies
- Vacation dates
- Copay policies